May 5, 2009
The Basics of Search Engine Optimisation (SEO)
You can't just practise SEO (Search Engine Optimisation) without some kind of experience or information to go on. The better information you have to go on will mean the better you are at optimizing your websites content for good search engine results & rankings. I have some tips and tricks you can use to start your SEO adventure and for the best results i'd suggest finishing off your website before submitting it to search engines, so no half finished websites or content would be acceptable.
1. One of the best tips many SEO professionals will give you is to not stuff your content with keywords you're trying to target, but instead place the recommended amount of keywords which is around the 4% - 7% of your websites content - so the more content you have will mean more keywords accoring to the percentage.
2. Take advantage of the heading tag. Place a reasonable amount of keywords you're trying to target with the obvious phrases and descriptions.
3. Choose your keywords wisely. There is no chance in this world you're going to get at the top of page one on Google if you're trying to target highly competitive keywords such as "Coding" - but instead use more realistic keywords and phrases such as "Coding tutorials" or "Easy coding tutorials" and then in the long run who knows you may well be a big competitor to others for the keyword "Coding" as an example.
4. Many Search Engine Optimisation consultants will tell you that content is king. If you do not have sufficient content (being content that is well written and uses your keywords wisely) then you'll not get very far when looking to get high in the rankings. Not always is content better displayed in quantities but quality content will always work wonders.
5. Back links are a crucial and should be worked on day in day out if you're to rank highly for competitive search terms. The most highly ranked websites often have thousands of back links which ranks them well in big search engines. A good place to get started when building links is to submit to website directories.
